Ascot, Sunninghill and Sunningdale Neighbourhood Plan Delivery Group

Ascot Centre - Concerns

Community responses required by 18th August 2022

Please email the Council at planning@RBWM.gov.uk quoting planning application 22/01971/FULL.

What has been proposed will have a serious adverse impact on Ascot and the wider area. It does not deliver the community-approved ‘vision’ for the High Street which can be found in the Neighbourhood Plan (NP) and Prince’s Foundation Report which is appended to the NP.

Specifically the proposed development does not conform to our NP Policy SS1 & Project 9.1 or to the Princes Foundation Report on which this policy is based.


  • HOUSING 137 homes crammed into 2.77 hectares (i.e. 50 dwellings / ha). This will be disproportionate. The Borough Local Plan (Site Allocation Proforma AL16) allocates 300 houses in the entire 12.30 hectares covered by ‘Ascot Village’ and ‘Ascot Green’. See the map below

  • COMMERCIAL / RETAIL - 3,261 sqm commercial / retail is proposed. For comparison purposes, Berkshire House on three floors including retail is approximately 3,460 sqm

  • PARKING Commercial/retail– for 3,261 sqm commercial / retail, there will be just SIX car parking spaces for retail staff only, and none for shoppers! The developer has made no provision for the users of the new retail and commercial space. The proposal is reliant on using Car Park 6, Sainsbury’s Car Park, Hermitage Parade Car Park and the Car Park in front of Fego. These car parks are already heavily used by customers of the existing shops.

  • PARKING Residential – for 137 homes, there will be just 123 vehicle spaces – so NO spaces for 14 residences (10%). These spaces would also need to accommodate occasional visitors & parking for deliveries, service vehicles, tradesmen etc. (Policy NP/T1 refers)

  • FOUR STOREY BLOCKS – these flat roof structures will be adjacent to Station Hill and the High Street, and do not respect the local townscape (Policy NP/DG1 refers)

  • VILLAGE SQUARE - The proposal delivers a pop up market - not the village square as outlined in the Princes Foundation Report: ‘A Village Square could be a proper community gathering space….. which could give a physical heart to the Ascot community on the High Street’

  • COMMUNITY CULTURAL SPACE – 187 sqm which has been allocated is completely inadequate. The requirement in the Princes Foundation Report is for ‘A gathering space for all ages was a common idea during the workshops. This community centre could have community space, an arts space, and a cinema. This building should be 2-3 stories, the building footprint should be approximately 15m x 25m. An excellent model for this centre is The Firestation Arts Centre in Windsor, which contains an auditorium, studios, classrooms, and other flexible spaces’.

  • TREES – 46 of 115 trees will be lost (i.e. 40%), where most are categorised as high or of moderate quality